Pavle Marinković
ENSR
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Salesforce commerce, built end to end.

I'm Pavle, a senior Salesforce developer in Novi Sad. For 6 years I've built B2B and B2C storefronts, Order Management and the SAP, payment and fulfilment integrations behind them, for HEMA, Loro Piana, Oerlikon Metco and Forward.

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Open to new roles and B2B contractsRemote from Novi Sad, Serbia (CET)

Where I work in the order flow

5 stages

  • ForwardStrongPoint picking and fulfilment for 100+ stores
  • ForwardCustom SCAPI REST APIs for the order flow

Selected work

Enterprise retail and B2B commerce on Salesforce, from the storefront a customer sees to the systems that pick, pay for and ship the order.

  1. Oerlikon Metco

    Arsenalia, contract

    2026

    • 6 languages
    • Team of 4 + architect

    A B2B Commerce storefront in six languages

    Built the core buying experience of a global B2B storefront on Lightning (LWR), and connected its orders to SAP.

    • PDP, cart, checkout, order history, My Account and self-registration in Lightning Web Components.
    • SAP-to-Salesforce order tracking: line shipping and invoice status and shipment tracking through Composite Graph API upserts, with Apex unit tests.
    • Automated buyer onboarding (buyer groups, billing address from SAP) and added reCAPTCHA to self-registration.
    • B2B Commerce
    • LWC
    • Apex
    • SAP
    • Composite Graph API

  2. Forward

    BEE IT

    2024 – now

    • 100+ stores
    • 6+ developers reviewed

    Store fulfilment in Order Management for 100+ stores

    Leading the order side of a retail platform: fulfilment, payments and the APIs behind a headless storefront.

    • Led the end-to-end StrongPoint integration in Salesforce OMS for order picking and fulfilment.
    • Implemented the MarketPay payment gateway in OMS, covering the full payment lifecycle.
    • Built custom SCAPI REST APIs and the hybrid SFRA / PWA Kit setup for the headless migration.
    • Review pull requests for the team and run Salesforce DX deployments.
    • Order Management
    • SCAPI
    • PWA Kit
    • SFRA
    • Apex
    • SFDX

  3. Loro Piana

    Alpenite, contract

    2023 – 2024

    • +30% review coverage

    Backend for multi-site luxury storefronts

    Backend features and custom cartridges across Loro Piana's multi-site, multi-locale storefronts.

    • Integrated BazaarVoice ratings and reviews, raising on-site review coverage by 30%.
    • Delivered a secure payment gateway integration together with Adyen.
    • B2C Commerce
    • SFRA
    • Adyen
    • BazaarVoice

  4. HEMA

    Emakina NL, through BEE IT

    2021 – 2023

    • 750+ stores
    • Native apps

    Lead backend developer for a 750-store retailer

    Backend lead for the Dutch retailer's storefront and the native apps built on top of it.

    • Integrated the native mobile apps through OCAPI and SCAPI.
    • Built a custom Adyen integration and extended checkout with click & collect and delivery options.
    • Loyalty and personalisation integrations, GA4, GTM and SEO work, and the CI/CD pipeline.
    • B2C Commerce
    • OCAPI
    • SCAPI
    • Adyen
    • CI/CD
RaceoraMy own platform for finding and entering endurance races: running, trail, OCR, cycling and triathlon. I design, build and run it myself.

How I can help

I'm open to B2B contracts: remote work with agencies and companies, on Central European time, as a contractor or part of your team.

  • Salesforce Commerce development

    B2B Commerce on Lightning and B2C Commerce (SFRA, PWA Kit): storefront features, checkout, My Account and custom APIs.

    For retailers, manufacturers and Salesforce agencies

  • Order Management and integrations

    What happens after checkout: Salesforce OMS flows, and the integrations with SAP, payment providers and store fulfilment.

    For teams connecting Salesforce to the rest of the business

  • Websites for smaller businesses

    A fast, modern website you can edit yourself, from design to hosting. Built the same way as this one.

    For small companies and independent professionals

Developer, reviewer, people lead.

I started on Salesforce Commerce Cloud in 2020 and have since worked across the platform: storefronts, Order Management, Experience Cloud and the integrations that tie them to ERP, payment and store systems. Most of my work is for retailers and manufacturers across Europe, through agencies and as a contractor.

Alongside development I review code, run deployments and lead three developers at BEE IT. I've mentored more than seven interns and juniors into the SFCC ecosystem.

Certification
Salesforce Certified B2C Commerce Developer, 2021
Education
BSc Information Systems Engineering, Faculty of Technical Sciences, Novi Sad
Languages
Serbian (native), English (fluent), Norwegian (A2)

Salesforce

  • Apex
  • Async Apex
  • SOQL
  • LWC
  • Flows
  • Experience Cloud
  • Sales & Service Cloud

Commerce

  • B2B Commerce (LWR)
  • B2C Commerce (SFCC)
  • SFRA
  • PWA Kit
  • OCAPI / SCAPI
  • Order Management

Integrations

  • SAP
  • Adyen
  • MarketPay
  • StrongPoint
  • BazaarVoice
  • REST

Web & tooling

  • JavaScript
  • React
  • Next.js
  • Node.js
  • SFDX
  • GitHub Actions
  • GitLab CI

Experience

6+ years, most of them on large retail platforms through BEE IT, plus contract work with Arsenalia and Alpenite.

  1. 2020 – now

    BEE IT

    Software Developer · SFCC Mentor · People Lead

    People Lead for three developers since 2026. Mentored 7+ interns and junior developers.

  2. 2026

    Arsenalia

    Salesforce B2B Commerce Developer (contract)

    Oerlikon Metco B2B storefront and SAP integration.

  3. 2024 – now

    Forward

    Commerce Cloud & OMS Developer, via BEE IT

    OMS fulfilment, payments and headless APIs.

  4. 2023 – 2024

    Alpenite

    Backend SFCC Developer (contract)

    Loro Piana storefronts.

  5. 2021 – 2023

    Emakina NL

    Software Developer, SFCC & integrations, via BEE IT

    HEMA storefront and native apps.

Tell me what you're building.

Hiring for a Salesforce role, looking for a B2B contractor, or need a website? Send a few lines and I'll get back to you.

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